A recent trend in American culture is actually a advertising and marketing trend to promote to drug users and young adults who love to stay up late and party. The unfortunate part about this strategy to market to people suffering from drug dependency is it really works. Many companies are cashing in on this idea, most notably fastfoodfast food businesses and restaurants that stay open either really late or all night. Instead of getting support at a drug abuse treatment center such as https://www.thewatershed.com/resource/drug-abuse-treatment-center/, a lot of these drug addicts are actually going to Taco Bell, which has been able to market to them more effectively.
Businesses Popular with Stoners
A number of businesses are seeing great returns from their advertising campaigns that are fundamentally intended to attract young alcoholics and stoners that stay up late partying and getting wasted. The first notable advertising campaign that really noticed a lot of success and still does was Taco Bell’s Fourth Meal advertising campaign. The 4th Meal is meant to be the meal somewhere between dinner and breakfast time which happened between midnight and Four in the morning. Other companies took note of the success of Taco Bell and launched their own advertising campaigns, including Denny’s, General Mills, and White Castle which signed on to be showcased in the ultimate stoner movie: “Harold and Kumar go to White Castle” and also the sequel.
The Success of Marketing to Individuals on Drugs
Whether they are attempting to catch the attention of college kids that stay up all night getting drunk or just using drugs recreationally, marketing experts have found a new niche market to gain a bigger portion over their competitors. Just this year, Taco Bell experienced another massive hit in their “late night muchies” advertising campaign, after they released the Dorito’s Locos Tacos. That product really helped them gain a six percent boost in sales for the first quarter of the year. General Mills also saw a lot of success after they teamed up with drug icons Cheech and Chong to assist them to sell “Magic Brownies”.
Who’s Actually At Fault?
While it appears as if the majority of the blame for supporting the late night drug using lifestyle rests on the marketing experts, it is difficult to fault them for taking advantage of a concept that seems to do the job much better than conventional marketing strategies. Perhaps it’s the stoners themselves who’re perpetuating a stereotype and buying into the advertising and marketing come ons, instead of attempting to improve their image. Yet, it’s more likely the remainder of the American public, that do not seem to mind whatsoever that these businesses are in essence promoting drug use.
Marketing experts will probably continue to push the limit of what they can get away with in attracting this brand new niche market. They will probably continue to appeal to people suffering from alcohol or drug dependency right up until someone winds up dying and the death is linked to an advertising campaign put on by Taco Bell or Denny’s. It is really unfortunate that instead of endorsing a healthier lifestyle by getting help at a drug abuse treatment center, American culture is encouraging getting intoxicated as well as eating a large amount of fastfood. Go to https://www.thewatershed.com/admissions-2/addiction-is-a-disease/ for more info on drug dependency.
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